UK mobile operator EE is looking to set up a work group of key players from across the mobile and video industries, focused on improving the delivery of video to mobile devices.
Speaking to IP&TV News at the TV Connect 2013 event in London, EE’s Senior Manager of Network Strategy Matt Stagg commented: “As an industry we have to be able to manage costs – if we carry on along the current growth path, there will be more video than the networks can carry, which will lead to a negative experience for everyone.”
Stagg hopes that the work group will focus on sharing knowledge and best practice on mobile video delivery, ensuring optimum quality of experience and a sound business model for delivering video on mobile networks.
“One of the reasons that we are driving this is that, in the UK, we have the unique perspective of seeing the impact that 4G has on the amount of video travelling across the network. At the moment we don’t have all the answers, but we are certainly doing more of the thinking.
“We are talking with a number of content delivery networks about the possibility of forming a work group. As well as with other mobile operators, we have good relationships with a number of the main content providers and aggregators, and we need to build on this to get some multilateral relationships established.”
Stagg adds that he hopes the work group will be set up this year, as he believes it is already paramount for operators to address mobile video (see his recent comments about the oncoming tsunami of mobile video traffic here).
“This needs to be addressed in 2013 – this is the year when operators need to address mobile video, and it is not just the operators’ problem. That is the key – if mobile video isn’t carried profitably then it is everyone’s problem, no-one can make money, and the consumer experience suffers.”