Dailymotion sees record attendance for live football

French video sharing website Dailymotion attracted a record number of viewers for its live screening of the football match between France and Spain earlier this week, with 80,000 UK viewers tuning in to see the game.

These are Dailymotion’s strongest ever UK viewing figures for a football match, and particularly impressive considering that the England vs. Montenegro World Cup qualifier was being played at the same time.

Dailymotion secured rights to live stream the match in the UK, alongside the previous France vs Georgia qualifier, as part of a deal with the French Football Federation.

The majority of viewers came via national media, to whom Dailymotion offered the opportunity to embed the player free of charge: The Guardian alone attracted over 30,000 views, and the match was also streamed by The Daily Mail, The Telegraph, The Sun, The Independent, The Express and Football365.

Marc Eychenne, Head of International Content at Dailymotion, said: “As part of our drive to provide high value content to our users, we regularly seek deals with sports broadcasters, and this is an area we are looking to grow.

“To ensure these deals deliver value to our partners and advertisers, we work to promote the live stream on our site, and through partnerships who can embed the Dailymotion player.”

To watch our recent video interview with Vincent Martin, VP Distribution and Business Development at Dailymotion, please click here.


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