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Cloud video PaaS gathers pace

Platform-as-a-service (PaaS) offerings that enable the processing of video in the cloud are quickly becoming an area of considerable interest, with two US firms revealing new offerings on the same day – Brightcove and Elemental Technologies.

The new Zencoder Live Cloud Transcoding service from Boston-based Brightcove helps content providers to instantly scale live video encoding resources and produce adaptive bitrate streams without significant investment in on-premise hardware.

“Live Cloud Transcoding is changing how organisations approach live video, from startups to major broadcasters,” said Jon Dahl, vice president of encoding services at Brightcove. “By offering live transcoding as a simple, scalable API, we are able to change the economics of live events.”

The service is now generally available worldwide, with pricing based on the duration of the input and output streams, quality and volume – starting at US$ 10 per hour.

Meanwhile, over in Portland, Oregon, the Elemental Cloud from Elemental Technologies is designed to securely manage the creation of premium live and on-demand content for delivery to every screen, and enables video providers to rapidly incorporate new standards and elastically scale capacity to keep pace with variable demand.

“Elemental Cloud has been developed in conjunction with several of the world’s premier media brands to allow video professionals to cost-effectively balance processing resources, while optimising existing capital investments,” said Keith Wymbs, VP marketing at Elemental.

“As a trusted supplier of multiscreen deployments in more than 40 countries, we are excited to deliver the increased flexibility, agility and value content programmers, pay TV operators, and studios will require over the next decade.”

Billed as the first complete “ground-to-cloud” video processing service, it aims to overcome the limitations of current cloud-based video processing offerings by offering feature set parity between on-premise and cloud-based resources for identical video outputs, no matter where they are processed.

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