UK telco BT has chosen Comcast subsidiary thePlatform to supply its cloud-based video publishing system mpx as the central logistics system for BT’s IP-based TV services, including BT Vision and YouView.
The new video publishing system is expected to provide several key functions for BT, such as easing video workflow, coordinating playback data with recommendation engines, and enforcing the viewing rights for each subscribing household.
“thePlatform has a history of success managing video on behalf of some of the largest pay-TV operators and media companies in the world,” said Alex Green, director of TV for BT.
“thePlatform enables us to simplify many of our back-end processes by providing a centralised video logistics system capable of publishing video to our new set-top boxes, and other IP-connected devices in the future.”
BT continued to inch closer towards the significant milestone of 1mn subscribers for its IPTV service ‘BT Vision in the fourth quarter of 2012, reaching a total of around 770,000, and also posted encouraging sales figures of YouView set-top boxes, with over 60,000 customers now using the devices.