BBC iPlayer chief Daniel Danker heading to Shazam

Daniel Danker, outgoing GM of On Demand at the BBC

Daniel Danker, outgoing GM of On Demand at the BBC

Just days after his keynote presentation at TV Connect 2013 in London, Daniel Danker has confirmed that he is leaving his post as the BBC’s General Manager of Programmes and On Demand to become Chief Product Officer at UK-based media discovery firm Shazam.

In this newly-created position, Danker will be responsible for leading the product expansion of the Shazam service, used by more than 300mn people globally.

In his current role, the BBC man has been responsible for strategy and delivery of the BBC’s iPlayer, iPlayer Radio, and Red Button products.

Danker also helped deliver the technology that powered the BBC’s online media experience for the London 2012 Olympics, and previously worked at Microsoft on the Mediaroom and Xbox Music platforms.

Shazam has big ambitions for the TV market: it recently expanded its Shazam for TV service to cover all programming in the US on 160 channels, and has launched a similar service for TV advertising in the UK, Western Europe and Asia.

“I am incredibly excited about my new role as Shazam’s Chief Product Officer,” said Danker.  “Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard. I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight.”

In addition to working on Shazam for TV, Danker will be responsible for app development for phones, tablets and other devices across all major platforms, as well as working with major social networks such as Facebook, Twitter and Google+.

Speaking at TV Connect last week, Danker told a packed auditorium that connected TV is not showing a growth curve that the industry can be proud of, adding: “We need to agree a basic set of principles, create exceptional content, and provide a seamless connection with live TV”.

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