Virgin Media renews VOD deal with FilmFlex

UK cableco Virgin Media, currently dominating news headlines for its US$ 23.3bn buyout by Liberty Global, has formed a new partnership with video-on-demand specialist FilmFlex to further develop Virgin’s VOD services.

Under the multi-year agreement, FilmFlex will invest in the development, roll-out and management of next generation video-on-demand services as well as procuring and curating film content for Virgin Movies.

Virgin Movies offers over 500 films, including hundreds of the latest releases, all ready to watch instantly on Virgin TV. The service is also available to everyone in the UK to stream online or to download to watch offline later.

Initial product developments planned in 2013 include the introduction of multi-device playback through Virgin TV Anywhere, Virgin Media’s cloud-based entertainment service, to give viewers’ greater freedom to watch film content.

FilmFlex and Virgin Media also plan to work together on the further development of the movies-on-demand service offered on Virgin Media TiVo, the TiVo-based offering launched by the cable operator in December 2010.

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