UK broadcaster the BBC has commissioned a second-screen app for its successful motoring programme ‘Top Gear’ based on the game bingo, encouraging viewers to look out for well known phrases, cars and items which often appear on the show.
Top Gear Bingo! is a free-to-play web app developed using UK-based Monterosa’s LViS platform, and is accessed by logging into the local BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.
Duncan Gray, Commercial Director of Top Gear at BBC Worldwide said: “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast.
“Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”
Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. The original format has been sold to over 240 territories, with local formats in the USA, South Korea and China.