Philip Marnick, CTO of UK Broadband, the country’s first operator of a live 4G LTE network, on the changes high-speed mobile broadband will bring to the UK’s TV landscape, the exciting potential of cloud-based services, and his concerns on the user experience (UX) side.
Philip will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit www.tvconnectevent.com.
It has been an exciting time for 4G/LTE services in the UK recently. What changes do you think it will bring for the TV landscape?
The UK has been a very interesting market for customers accessing TV over broadband. It is now mainstream with solutions that everyone can use.
This will expand to mobile with people being able to watch wherever they are. Currently we see people downloading programmes at home to watch later, or stream.
As LTE increasingly becomes available, the market will move to more streaming as people just want to watch something now.
Is LTE and Wi-Fi offloading the key to TV on the move?
LTE will give people the capability to watch TV on the move and WiFi offers the speeds people need but it is only available in some locations.
However, most customers don’t worry about network technology – they just use the application or watch TV.
So while LTE will be the buzz, people will be watching TV over a variety of network technologies including LTE and WiFi without realising what they are using.
What role will the cloud have in the delivery of TV services in future?
Cloud-based services will give users the ability to extend the recorded programme concept to be truly independent of location – this will enable them to watch programmes they have decided to record/or reserve wherever they are.
Many major TV events are communal experiences – this may enable people to leverage the cloud concept to record these programmes and to watch them later when out and about .
What concerns do you have on the UX side?
The user experience will be determined by the application used. Mobile operators and networks will need to ensure that they are delivering low latency and appropriately optimised services, so the user has a great viewing experience.