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Twitter Q&A: Unbundled TV Everywhere “inevitable”

For our latest live Twitter Q&A, we discussed the rise of TV Everywhere with Robert Delamar, CEO of Latin American online video service Totalmovie, and Jaume Salvat, CEO of Andorra Telecom.

Robert and Jaume will be speaking at the TV Connect event taking place in London on March 19th-21st. For more information and to register, please visit www.tvconnectevent.com

We kicked things off by asking Robert and Jaume what their ideal TV Everywhere service would look like:

@total_movie: “Every device. Any time. Any CONTENT!”

@jaume_salvat: “Users will consume TV in a different way, with interactive terminals: personalisation, interactivity”

Which led us on to discuss the most popular devices for accessing TV Everywhere – Robert reported that the PlayStation 3 is the number one most requested platform for Totalmovie customers, while Jaume added that tablets and smartphones must also be considered, running iOS or Android.

The Million Dollar Question however was – will we ever have unbundled “à la carte” channel packages on TV Everywhere?

@jaume_salvat: “I think so, personalization will be key”

@total_movie: “In New York today meeting networks for those rights. Not now. Eventually. Inevitable.”

Perhaps the biggest revelation from the entire discussion came right at the end: Robert revealed that Totalmovie will be launching a live TV Everywhere service in Latin America within the next 90 days, starting with Brazil and Mexico:

@total_movie: “Launches in LatAm in 90 days. Trial happening now in LatAm”

For the full discussion, visit the Storify summary here.

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