Simon Slonjšak, IPTV Product Manager at Slovenia’s Telekom Slovenije, gives his predictions for the IP video industry in 2013, which include intense competition for exclusive content, the emergence of new second-screen apps, and the importance of content recommendation tools.
Simon will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit www.tvconnectevent.com
Intense competition for exclusive content
“All major IPTV and cable providers will be fighting for customers via content,” says Simon.
“At this stage of development there are really few things that can different you from your competition, and one of them is certainly content. Mostly this will be sports content, due to the huge demand that exists for this type of content.”
Consumer is king
“There have been numerous debates and predictions concerning what TV will look in 2013. I believe that we are finally entering the stage where the majority of TV users have the ability to choose when, where and what to watch, regardless what is currently on linear TV.
“I believe that we will see numerous second-screen apps from independent providers and pay-TV providers in 2013. I do not believe that this will just be big news for 2013, but will set a trend for years to come. The technology is here but major questions remain over whether viewers are willing to use it, or whether they be afraid of the ‘Big Brother effect’.”
“Related to the last point, I believe that the next step in developing fun and easy user experiences involves content recommendation. There are hundreds of TV channels available, but you often don’t find the right thing when you have time to watch it. A lot of users then blame their provider for offering a poor TV channel lineup, but often the content is there, it is simply a question of presenting it in the right way to the end user.”