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Telefónica planning “top to bottom” IPTV overhaul

Spanish telco Telefónica has decided to breathe new life into its IPTV service ‘Movistar Imagenio’, giving it a new name, new content and new pricing plans, according to local reports.

Online news source ABC.es quotes Luis Miguel Gilpérez, President of Telefónica España, as saying that this “radical” change will take place within the next three months and see the TV service rechristened ‘Movistar TV’.

Making the comments in a meeting with the press last Wednesday (February 13th), the exec declined to confirm which new channels will be added to the TV service, or what the new prices will be.

The current version of the IPTV service offers more than 80 channels (including 11 in HD) and is currently available for monthly charges ranging from €12 to €29.

Telefónica ended September 2012 as Spain’s second-largest pay-TV platform with 759,600 customers – still behind leading cable operator Ono with 882,457 subs.

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