TalkTalk leads YouView sales

UK telco TalkTalk had reached 80,000 TV subscribers by the end of 2012, after launching packages based on the new YouView platform last summer.

Momentum for the service grew in the fourth quarter of 2012, and around 30% of its TV subs are new to the company’s books, according to an interim management statement.

TalkTalk also added 22,000 subscribers to its fibre broadband services, bringing the total to 52,000.

“We have returned our total customer base to growth for the first time in three years – an important milestone on our journey to become a growing and more profitable business,” said Dido Harding, CEO of TalkTalk.

“We successfully launched TV and mobile handsets this summer and the growth in take-up by both existing and new customers underlines the scale of opportunity we see in these additional products.”

Editor’s view: This compares favourably to the 60,000 YouView boxes sold by rival BT, thanks partly to a small (unspecified) customer base for the existing IPTV service ‘TalkTalk TV’, and to the fact that TalkTalk got out of the blocks more quickly in launching its YouView packages last year.

Whether it can keep this momentum up in the long run however is another question…

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