Swedish cable operator Com Hem has revealed plans to upgrade its TV service to a TiVo-based offering this spring, using hybrid content security solutions from US firm Verimatrix, as it seeks to ward off threats from upstart IPTV offerings.
The cableco, which currently delivers triple-play services to around 1.74mn households across the country, has opted to integrate cardless ViewRight clients from Verimatrix into its new TiVo set-top boxes, which will complement enhanced HTTP Live Streaming (HLS) ViewRight Web support for PC/Mac, tablet and mobile devices.
” A single source for rights management across linear and on-demand content offers our customers the absolute best television experience,” said Jens Persson, development manager of Com Hem. “Verimatrix has provided excellent support in the integration of VCAS with TiVo and we look forward to launching one of the world’s most advanced TV services.”
Despite running the country’s leading pay-TV service, Com Hem (a play on the Swedish for “come home”) is clearly intent on improving customer satisfaction, and perhaps with good reason: it was ranked as the TV brand with the last satisfied customers in Sweden in 2007, 2008 and 2009, according to Svenskt Kvalitetsindex, an independent customer survey company.
The analyst team at Informa Telecoms & Media (publisher of IP&TV News) currently takes the view that Sweden’s advanced fibre networks mean that IPTV will continue to provide a strong challenge to cable, and will be the only platform to significantly increase its market share going forwards.