UK firm Shazam, a provider of media discovery technology, is opening a new office in Sydney to target TV-related opportunities in Australia, New Zealand and the wider Asia Pacific region.
There are thought to be around 7mn Australian users of the Shazam app for smartphone and tablets, which enables users to quickly identify a song or TV show through audio watermarking techniques.
Shazam has been pushing into the TV space more and more recently, signing up advertisers keen to use its app to extend viewer interactions with their brand or product beyond an ad spot.
“Shazam has had tremendous success with our Shazam for TV advertising service in Australia having already partnered with some of the country’s leading brands,” said Shazam CEO Andrew Fisher.
“Australia with its forward thinking, tech savvy and innovative media marketplace is a strategic opportunity for us and we are delighted to be opening our office and hiring a local team.”