Scottish public service broadcaster STV has selected ad management technology from Videoplaza to monetize its TV content across multiple platforms and devices including mobile and tablet devices, games consoles, connected TVs and YouView set-top boxes.
London-based firm Videoplaza will be providing its Karbon platform, launched in March 2012, to strengthen the broadcaster’s digital offering by enabling seamless monetisation of its content available via its catch-up service STV Player, website stv.tv, and hyper local online service, stvlocal.com across multiple connected devices.
This includes YouView, for which STV was selected as one of the first two initial additional content partners. An end-to-end ad management platform for IP-delivered video, Karbon will enable STV to sell one audience across multiple devices, to simplify the ad operations workflow and will provide a future-proof advertising strategy to accommodate new platforms and devices as they emerge.
“We pride ourselves on being at the forefront of the evolution of TV, delivering must-have content wherever and whenever consumers want it,” said Alistair Brown, CTO, STV. “To strengthen our digital offering and take full advantage of the multi-screen opportunity, we needed an ad management system capable of monetising across all current and future digital platforms.
Editor’s view: This move has significance for other broadcasters that are beginning to feel the pinch as demand continues to rocket for their catch-up services: the ability to monetize their content across multiple platforms and simplify the ad operations workflow will have immense appeal for many, including those directly involved in YouView.