New BT Sport logo designed by Red Bee Media

New BT Sport logo

New BT Sport logo

UK telco BT has unveiled the new logo for its upcoming BT Sport channels, developed by Red Bee Media and mixing the BT Connected World brand imagery with a new font developed specifically for the new brand.

The new logo is a part of a wider brand identity for the channels, which is also in development with Red Bee Media, and will feature in all BT Sport marketing materials, both on air and across social media.

“We are delighted with the logo Red Bee Media has produced for BT Sport. We wanted to build on the familiarity of the BT brand, but also appeal to customers who have not considered BT before as a sports broadcaster.”

Andy Bryant, Director of Creative, Red Bee Media, said: “This is a big landmark in a very exciting project. There’s more to come and we’re thrilled to be working with BT Sport on such an important launch.”

BT Sport will launch in summer 2013 and will feature a range of high profile sports, including Barclays Premier League football, live rugby union from the Aviva Premiership and live tennis from the Women’s Tennis Association (WTA).

The BT Sport channels will be based at the iCITY development at the Queen Elizabeth Olympic Park in Stratford.

BT has opened a pre-registration site for customers to register their interest in BT Sport here.

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