Korea’s Samsung Electronics will introduce a new service for its smart TVs and certain mobile devices at this year’s Mobile World Congress which aims to provide consumers with a faster and easier way to find and watch live TV and video content, delivering personalised recommendations and the ability to search across multiple content providers.
Called ‘TV Discovery’, the new service simplifies the content search process by integrating and relaying real-time programme information from multiple content sources including traditional live TV, video-on-demand or online content services such as YouTube.
Over time, it also offers personal recommendations based on the user’s viewing and preference history.
The service can be used to find and view content on Samsung Smart TVs and supported mobile devices; or to seamlessly transfer or mirror content between connected devices.
TV Discovery also transforms a connected tablet into a universal remote control, allowing users to conduct live TV and on-demand program searches directly from the mobile device and view selections on their Samsung Smart TV.
TV Discovery will launch in the first quarter of 2013 in Korea, the US and 14 European countries including UK, France, Italy, Germany and Spain on all series of Samsung 2013 Smart TV, and will launch in the second quarter of 2013 in the US, Korea and 14 European countries including UK, France, Italy, Germany and Spain on mobile devices.
It will initially aggregate content from Netflix and Blockbuster in the US and Acetrax, Wuaki, MovieMax, FilmIn, Chili, Pathé and SF Anytime in European Countries. More video service partners will doubtless be added over time.
Samsung is putting a lot of effort into its Smart TV innovation at the moment: the company addressed one of the most common criticisms of smart TVs at last month’s CES show, that of rapid obsolescence, by introducing a smart TV evolution kit that gives its older models a turbo-boost and brings them on par with the latest offerings.