Swedish telecoms equipment vendor Ericsson has presented an end-to-end solution for the delivery of broadcast video over LTE mobile networks at this year’s Mobile World Congress event currently taking place in Barcelona.
The solution consists of three new technology standards: High Efficiency Video Coding (HEVC), a new video compression standard which promises to halve the bandwidth currently required to transport video content; MPEG Dynamic Adaptive Streaming over HDDP (DASH), which aims to simplify and standardise the adaptive delivery of video to consumer devices; and Evolved Multimedia Broadcast Multicast Services (eMBMS), which enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios.
Two operators around the world have already confirmed that they are planning on offering broadcast video over LTE networks using Ericsson’s new solution: US telco Verizon, which plans to introduce LTE Broadcast for entertainment and sporting events from the beginning of 2014, and Australian telco Telstra, which will begin trials on its live network in the second half of this year.
“The trial will show how we can improve the delivery of video to customers who want to enjoy the video content on the move,” said Mike Wright, Executive Director for Networks and Access Technology at Telstra.
“The key for this solution is the greater network efficiency it will provide, ensuring we will be able to meet a critical business imperative of giving our technology savvy customers the services they want. Working closely with a world leading technology company like Ericsson means we can really make a difference.”
A new study released earlier today by US firm Rovi found that Western appetite for premium video content on mobile devices remains undimmed, with a majority of respondents in Western Europe and the US reporting that they stream video to their devices at last two to three times per week, and the average viewing session lasting 30 minutes or longer.
After the UK’s auction of 4G/LTE spectrum last week, winning bidder Everything Everywhere told IP&TV News that 2013 will be a critical year for mobile operators to address the “mobile video tsunami” before it is too late.