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mirada to provide navigation tools for Axtel.TV

Mexican telco Axtel has selected content navigation tools from UK firm mirada for its new hybrid TV service ‘Axtel.TV’, which combines IPTV broadcast channels, on-demand and interactive content via IP, along with access to free-to-air DTT broadcasts channels.

Axtel.TV uses Navi, mirada’s content navigation tool, which is being deployed via a global partnership agreement with Ericsson. This agreement has previously seen mirada deliver similar solutions for Brazilian telco GVT.

In addition to the set-up fees already received, mirada will earn licence fees dependent on the number of subscribers signing up to the service plus annual support and maintenance fees from the date of launch of the service.

“The launch of Axtel.TV marks Axtel’s first steps in the pay-TV market, and we are confident that with our investment in mirada´s novel hybrid services, Axtel will quickly become one of the leaders of the Mexican digital television market,” said Jenaro Martínez.

Axtel.TV was launched last week in the three cities of Mexico City, Guadalajara and Monterrey, delivered over the telco’s new fibre-optic network and costing MXN 150 (US$ 11.80) per month for a basic package of 50 channels.

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