Microsoft developing interactive TV shows for Xbox

Microsoft plans to launch premium interactive television shows for the Xbox Live service by the end of this year, using the Kinect peripheral as an input device, according to Nancy Tellem, President of Entertainment and Digital Media at the US technology giant.

Nancy Tellem, President of Entertainment & Digital Media at Microsoft

Nancy Tellem, President of Entertainment & Digital Media at Microsoft

Ms. Tellem, who was appointed to her role last September, told All Things Digital’s Dive into Media conference yesterday (Monday 11th February) that she is planning a “very robust production schedule” for the company’s Los Angeles studio, which employs around 125 people.

Online news source GigaOM quotes Ms. Tellem as saying: “It has to be organic and a natural extension of what we are doing.” Examples could include live shows, or children’s programming where young viewers can interact with the characters on screen.

In addition to Kinect, such programmes are bound to also make use of the SmartGlass application which Microsoft launched last October, enabling users to control their Xbox via personal devices such as smart phones and tablets – already hailed as a much more effective way to input text than the dedicated Xbox controllers.

Yusuf Mehdi, Senior Vice President of Microsoft’s Interactive Entertainment Business, revealed earlier this week that the company now has a total of 46mn Xbox Live subscribers worldwide.

Via GigaOM


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