LoveFilm to stream original programmes from Amazon Studios

Pan-European online video service LoveFilm is looking to start hosting its own original content, and plans to show test pilots for 11 different shows to its customers in the UK and Germany.

The test episodes are being made by Amazon Studios, the production arm of owner Amazon, and are being used to gauge viewer enthusiasm for each and determine which will enter full-season production.

The move follows the announcement of Amazon Studios’ first pilot production commitment last December which gave six original comedy shows the green light. It brings the total number of Amazon Studios pilots currently in production to 11.

“Production is already underway for the first set of comedy pilots we announced in December, and now we are excited to add even more pilots to the list – five amazing preschool children’s series,” said Roy Price, Director of Amazon Studios.

“Our children’s series come from industry luminaries with credits such as Blue’s Clues, Rugrats and Dino Dan. We think parents – and our very youngest customers – are going to love the magical combination of entertainment and learning that they’ll discover in these children’s series.”

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