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“Hulu of Russia” fortifies content protection

Russian over-the-top (OTT) video service Ivi.ru has chosen content protection technology from US firm Verimatrix to protect its service, which offers a vast range of free content and has been described as the “Hulu of Russia”.

Ivi.ru has deployed the Verimatric Video Content Authority (VCAS) for Internet TV solution to enable authenticated access on a broad range of connected devices using HTTP Live Streaming (HLS).

“Ivi.ru is committed to providing our subscribers with access to the widest range of premium content available today in Russia,” said Evgeny Rossinsky, chief technical officer, Ivi.ru.

“A robust content protection solution is critical in order for us to not only obtain the rights to publish this content from the studios, but also to help guarantee the best possible quality of service (QoS) for our subscribers.”

With 53mn broadband users, Russia is now believed to be the largest national market for Internet video services in Europe.

Ivi.ru was launched in February 2010 with a wide variety of VOD content including movies, TV series, cartoons and music videos, thanks to deals signed with a large number of Russian and foreign content partners including NBC Universal, Warner Bros, Mosfilm, CTC Media and the BBC.

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