Hong Kong telco PCCW has revealed plans to push into new international markets with its IPTV service ‘now TV’ in 2013 – ten years after first introducing the service in its domestic market.
The telco added 43,000 IPTV subscribers over the course of 2012 to reach a total of 1.183mn, and growth now appears to have passed its apex for the service.
PCCW does however continue to improve the content lineup and features of its IPTV service, adding self-produced and co-produced channels, as well as other premium content in movies, sports and other genres, and adding TV Everywhere features for its subscribers.
During 2013, now TV also made significant progress in the execution of its growth strategy of expanding into overseas markets. It has concluded multi-channel distribution arrangements in Malaysia, Thailand, Canada and the US, while discussions are ongoing with other major pay-TV operators and distributors.
“Going forward, now TV is committed to strengthening its program lineup with more high-quality production and premium content acquisitions, which will be complemented by its multi-screen strategy,” said George Chan, Group Managing Director of PCCW.
“Following initial success in overseas distribution of our content, we are currently engaged in discussions with more potential partners. now TV will leverage PCCW Solutions’ IT competencies and HKT’s network superiority to reinforce its market leadership in Hong Kong and develop into a renowned player in the region and internationally.”
Total revenues across all operations for 2012 rose 7% to reach HKD 24.134bn (US$ 3.1bn), while pre-tax profits rose 21% to reach HKD 2.799bn.