Despite momentum growing for Ultra High-Definition (UHD/4K), US consumers continue to adopt “regular” HD TV sets in their droves, with three-quarters of households in the United States now owning at least one – up from 23% five years ago, according to Leichtman Research Group.
In addition, 51% of HDTV households have more than one HDTV, compared to 22% five years ago. Overall, about 38% of all US households now have multiple HDTV sets – up from about 26% of two years ago, and 5% all households five years ago.
Income predictably has a significant role here: the study found that 84% of homes with an annual income over US$ 50,000 have an HDTV, compared to 73% with household incomes of $30,000-$50,000, and 56% with household incomes under $30,000.
Among those getting HD programming from a cable, satellite or IPTV provider, the perceived mean number of channels of HD programming is 77 – up from 63 two years ago, and 29 five years ago.
Leichtman Research Group polled just over 1,00 households throughout the US to obtain these latest findings.