US firm Elemental Technologies, a provider of video solutions for multiscreen content delivery, has added support for the next-generation HEVC H.265 video codec to its solutions via a seamless software upgrade, promising considerable efficiency gains for bandwidth-constrained networks.
The H.265 standard is a collaboration between the ITU Video Coding Experts Group (VCEG) and the ISO/IEC Moving Picture Experts Group (MPEG), and last week received first-stage approval from the International Telecommunications Union (ITU).
The new standard is an evolution of the preceding MPEG-4 AVC/H.264 encoding standard, and is expected to deliver efficiency gains of 30-50% over the previous standard, although it requires up to ten times more processing power for encoding compared to H.264.
“The computational intensity of HEVC lends itself perfectly to the processing performance advantage available with graphics processing units,” said Keith Wymbs, VP marketing at Elemental.
“Video processing software from Elemental delivers H.265 content at very low video bit rates to a wide variety of viewing devices, creating ubiquity that will richly reward content providers, broadcasters and consumers.”
To read our recent interview with Keith Wymbs, please click here.