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EE: “2013 will be the critical year to address the mobile video tsunami”

Matt Stagg, Everything Everywhere

Matt Stagg, Everything Everywhere

Matt Stagg, Senior Manager of Network Strategy at UK mobile operator Everything Everywhere (EE), gives his predictions for the mobile video industry in 2013 and discusses his company’s own strategy for building an end-to-end mobile video ecosystem.

“With the arrival of LTE in the UK, 2013 will be the critical year for operators to address the ‘mobile video tsunami’ before it’s too late,” says Stagg, who will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013 (www.tvconnectevent.com).

“We have brought 4G to the UK, dragging the country from an industry laggard to a leadership position in just six months. From this position, EE will drive the development of an end-to-end mobile video ecosystem.”

The Bristol-based 4G network strategist tells IP&TV News that Everything Everywhere will achieve this vision in the following ways:

  • Helping to bring together disparate parts of the mobile video industry to develop an end-to-end ecosystem.
  • Leading the way in looking at video separately from other internet content and developing targeted strategies.
  • Giving more focus to emerging mobile video technologies such as broadcast.
  • Supporting the standardisation of video delivery, with greater support for MPEG-DASH across the entire ecosystem.
  • Reinvigorating the progression in operator CDN federation, driven by the rise in video traffic; traditional telcos will look to compete with pure-play CDNs for a bite of the cherry

With today’s auction of 4G spectrum in the UK generating just GB£ 2.3bn (US$ 3.5bn) – compared to the GB£ 22.5bn raised by the auction of 3G spectrum in 2000 – it looks like the country’s four main mobile operators (Vodafone, EE, O2 and Orange) have cut a much better deal for themselves.

Communications watchdog Ofcom currently predicts that 4G services will generate GB£ 20bn over the next decade.

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