YOU On Demand, one of China’s leading pay-per-view and video-on-demand platforms, has signed a distribution agreement with IPTV operator Tianjin IPTV which covers households across 16 major districts and counties in the greater Tianjin metropolitan area, located in the north of the country.
Under the agreement, YOU On Demand will officially launch with Tianjin IPTV immediately following the completion of the Chinese New Year celebrations which began on February 10th.
“YOU On Demand is always seeking to partner with new and exciting distribution platforms in order to deliver the highest quality entertainment experience to the broadest reach of existing and potential new customers,” said Shane McMahon, CEO of YOU On Demand.
“We are honoured to partner with Tianjin IPTV and are looking forward to reaching this new consumer base.”
YOU On Demand has existing content deals in place with many of Hollywood’s top studios, including Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of content from Chinese filmmakers.
The company emerged out of a rebrand by government-backed broadband operator China Broadband in early 2011, and holds an exclusive 20 year contract with the Chinese government to run nationally.
It has since shuttered the broadband side of the business, but retains strong ambitions for China’s TV market.