Vipnet: “The key will be a good combination of TV, OTT and smart home services”

Adrian Jezina, board member of Croatia's Vipnet

Adrian Jezina, board member of Croatia's Vipnet

Adrian Jezina, board member of Croatian communications provider Vipnet (part of Telekom Austria), on the digital home services he looks forward to using in future, and the need for more flexibility in the current device ecosystem.

Adrian will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit

What plans does Vipnet have to add digital home services to its multi-play packages? is offering multi-play packages and a variety of digital services mainly focused on TV, and we are planning to add other functionalities alongside TV.

We are still assessing what functionalities are going to be offered to customers, mostly because of a small market in Croatia.

The key will be to derive a good combination of TV, OTT and smart home services.

How likely do you think it is to become a profitable avenue?

It is important to always view these services as part of greater picture, not individually, because with them we are creating an ecosystem for our customers and responding to their needs.

Some of those functionalities are going to be profitable, but a good amount is going to be used as a differentiating factor in the creation of products valued by customers.

On a personal level, what would you most like from digital home services – to monitor your home remotely, control certain appliances, or manage your energy consumption?

We want to offer relevant services that would improve our customers’ lives and that they will use on a regular basis.

On a personal level I’m interested in all three of these features, but modularly attached.

That means that our customers will have various choices and more combinations to choose from.

How would you like such a service to integrate with your existing devices?

Existing devices are not that flexible, so currently it is much more realistic to perform integration with hybrid systems and applications over phones and tablets.

In the future, we will be connecting to home servers and displaying the information on TV.


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