Worldwide consumer spending on movies up in 2012

Total worldwide consumer spending on motion pictures increased slightly last year, with viewers in the Asia-Pacific countries in particular increasing their spending and consumption, says research firm IHS.

Total spending reached US$ 64bn globally in 2012, up from US$ 62.4bn in 2011 and US$ 60.1bn in 2010. Last year’s rate of increase amounted to 2.1 percent, demonstrably better than the 0.9 percent growth experienced in 2011.

IHS points out that with these figures, growth for consumer spending on movies worldwide seems to be recovering after declines across 2008 and 2009, with spending forecast to continue to rise by 2 to 3 percent every year from 2013 to 2016.

The report tracks movie spending and consumption across 37 countries in five different global regions via four delivery platforms – cinemas, the purchase and rental of physical disks on DVD and Blu-ray, pay-TV video-on-demand (VOD), and digital retail buys and rentals.

Growth in 2012 was generated by the Asia-Pacific region, which commanded a 25 percent share of worldwide movie spending, the third-largest after North America (46%) and Western Europe (26%).

North Americans remain by far the biggest spenders on movies at around US$ 80 per capita per year, although the revenue mix is being steadily changed as viewers eschew physical media like DVDs for video-on-demand services.

VOD rentals “vastly outpaced” the number of digital movies purchased in 2012, while total consumer spending on buying and renting movies on digital platforms continued to see strong growth, climbing to US$ 4.9bn in 2012.


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