Thailand’s state-owned telco TOT has launched a new IPTV service for its 1.4mn broadband subscribers, launched in partnership with Memorable Entertainment Television (Me TV) and offering 74 free-to-air channels, including nine in HD.
The service costs THB 150 (US$ 5) per month and is available for all of broadband customers on speeds of 6 Mbps or higher. Customers can also add premium packages which cost betweeen THB 290 and THB 1,300 per month.
The Bangkok Post quotes Jantana Techasirinugool, TOT’s executive vice-president for product development, as saying: “We expect to earn 7 billion baht in revenue from IPTV service by 2016, with a total of 1.5 million subscribers.”
There are already three more established IPTV providers in Thailand, according to research by Informa Telecoms & Media (publisher of IP&TV News), although none of them appear to have reached significant subscriber levels.
Dominant broadband operator True was the first to launch IPTV in the country, in May 2006, but has given no official update on subscribers since the 3,000 announced in September 2008.
Advanced Datanetwork Communications (ADC) launched the country’s second in 2007, with 7,500 subscribers signed up by the end of that year but no figures released since then.
Finally, Triple T Broadband soft-launched its IPTV service ‘Maxnet’ in the second half of 2007, targeting an “eventual” subscriber base of between 200,000 and 300,000, but has not released any official numbers since.