Consumption of video on tablets by US consumers will rise dramatically over the next five years, driving significant changes in the business landscape for television and over-the-top (OTT) video, according to research firm The Diffusion Group.
The report forecasts that, based on TDG consumer research, trends in tablet sales and use will result in a whopping 58bn hours of TV and video being viewed on tablets in 2017, equal to 10% of all current TV, video, and OTT consumption.
“The breakout sales success of iPads and other tablets, combined with the incredible popularity of watching video on those devices, means that a significant shift in American media consumption is underway,” said Bill Niemeyer, TDG Senior Analyst and author of the new report.
“We estimate that 65% of US households will own tablets at the end of 2017 and the average number of tablets per household will more than double from current levels.”
This shift is expected to create major new opportunities and challenges for content providers, TV networks, multichannel operators, and advertisers. Niemeyer thus counsels companies to start actively exercising their tablet strategies immediately.