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Sky offers PAYG online access to Sky Sports

UK broadcaster BSkyB has indicated that it plans to allow customers to watch its sports channels on a pay-as-you-go basis online for GB£ 9.99 (US$ 15.80) per day – a big step for a company which has hitherto limited its prime sports rights to costly subscription packages.

The broadcaster plans to add the sports channels to its new online TV service ‘Now TV’ this spring, and hopes to capture the attention of people interested in paying for access to a one-off event like a Formula One grand prix race of England cricket match.

The Now TV service launched in July 2012 but has so far been limited to Sky Movies content: the service had signed up 25,000 subscribers by the end of 2012, but the addition of Sky’s crown jewel of content – premium live sports coverage – should turbocharge these figures.

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