Ramesh Narayanaswamy, Chief Information Officer of Singapore’s SingPost, on the need for apps in a digital world, and the imperative of forming a cloud strategy.
Ramesh will be speaking at the CDN Asia 2013 event taking place in Singapore on 29-30 January. For more information and to register, please visit http://cdnworldsummitasia.com
Hi Ramesh, firstly can you tell us a little more about SingPost’s work on enabling e-commerce services through mobile apps?
The postal industry globally is suffering from a decline of mail volumes because of e-substitution, creating huge challenges and pressure to transform the organisation in the digital space.
We are in that stage and putting in lot of effort in that space.
Mobile is a key vehicle on which we wish to ride to make this transformation. In the past few months we have worked on apps which will help SingPost move into the mobile space.
The apps ‘Post-a-card’ and ‘Scan delight’ have already been released, and we are working on a few more.
What role has mobile cloud optimisation played here?
So far the apps have been managed internally: we will look into the cloud offering for apps very soon.
How do you believe companies should meet growing demand for enterprise services on the go?
Planning is crucial – the app world is very different from traditional implementations. Consumers have very little patience if it doesn’t work the first time, they are unlikely to return and use again.
Another important aspect is enterprise mobility: there is an expectation from staff that all internal applications are mobile-enabled.
This essentially means we have to think about the deployment of not only external customers but also internal users differently.
So having a cloud strategy is a must, and at the same time one must ensure that internal on-premise needs will be satisfied. Along with this, it is critical that all data security-related aspects are addressed properly.
What has surprised you on the user side here?
The pace at which users are adapting has surprised me: they are embracing the change well and actually demanding more to meet their needs.