Alon Maor, CEO and co-founder of US firm Qwilt, on the evolution of Asia’s video delivery ecosystem, the most common mistakes he sees in the use of Transparent Edge Delivery, and the opportunities presented for Transparent Caching solutions in Asia.
Alon will be speaking at the CDN Asia 2013 event taking place in Singapore on 29-30 January. For more information and to register, please visit http://cdnworldsummitasia.com
Hi Alon, firstly I wondered if you could share some of your thoughts on how Asia’s video delivery ecosystem has evolved in the past 12 months?
Over the last 12 months we have observed a substantial increase in consumer demand for online video services. As a result, the demand for Transparent Caching and video delivery solutions has increased too.
From a market growth perspective, these trends are consistent for the entire region, with the highest levels of interest and activity taking place in Japan and Korea throughout 2012.
We expect the largest carriers in these markets to pursue full-scale deployment during 2013.
Connected with the above, what new topics of conversation are cropping up with partners and clients, and what topics have fallen by the wayside?
We have seen a significant increase in requests for product information and solution-focused education for the best practices for Transparent Caching.
It appears that service providers are shifting their focus away from the discussion around Carrier CDN technology, and are investing more time and resources into researching Transparent Caching technologies and projects.
What are some of the most common mistakes you see in the use of Transparent Edge Delivery?
Carriers who are planning to deploy a Transparent Edge Delivery product should be asking the following questions:
- Taking all solution components into account, what is the total throughput per rack unit? Space/power/operational-complexity ratios can increase the TCO significantly and are often not taken into account during the planning and research stages.
- Does the underlying technology support video services that use Adaptive Bit Rate (ABR) formats, and what is the cache-out efficiency for these services? As Netflix and other services that operate with ABR technology are beginning to expand their presence in Asian markets, they represent a large volume of sites that new Transparent Edge Delivery solutions will have to support.
- What is the associated risk with the insertion method of a Transparent Video Caching and Delivery product, and what are their associated availability and latency risks? Understanding the differences between inline vs. out-of-band deployments, and being aware of the inherent risks posed by inline solutions is critical in Edge Deployments.
What opportunities have you identified that are particular to the CDN market in Asia?
Online video consumption has grown exponentially over the last few years and is showing no signs of slowing down, and there have only been a handful of initial deployments in Asia over the last few years.
We believe the market is very nascent and it is a tremendous opportunity for Transparent Caching and edge delivery solutions.