Pakistan Telecommunication Company Limited (PTCL) has launched a standalone package for its IPTV service ‘Smart TV’, costing PKR 450 (US$ 6.25) per month.
The service – which offers over 100 linear channels, time-shifting features and video-on-demand – was previously only available as part of a triple-play package costing PKR 750, which includes fixed telephony and modest broadband speeds of 256 Kbps with a 1 GB usage cap.
For the new standalone package, customers must also buy or lease the set-top box – with upfront purchase costing PKR 5,000 and rental costing PKR 250 per month over a two year period.
PTCL launched its IPTV service in August 2008 but uptake has been slow, according to research by Informa Telecoms & Media (publisher of IP&TV News), which estimates that the telco has so far signed up around 28,000 subscribers.
To read last year’s interview with Ather Baig, Senior Engineer of IP Networks at PTCL, please click here.