Ekalavya Bhattacharya, Head of Digital at MTV India, on his pet hates in the digital entertainment business, the gadgets he can’t live without, and the tech predictions he finds funniest in hindsight.
Hi Eka! What excites you most in your role as Head of Digital at MTV?
It is the platform to do new and exciting stuff. We were the first ones in India to experiment with live shows on the internet, Webshows, Social Media reality shows etc. We even have a Web Jockey!
The huge and ever-growing internet population has a great appetite for content and that is what is most exciting.
What are your pet hates about the digital entertainment business?
The thing that tops my pet peeves list is the lack of marketers with vision.
A lot of brand managers are out there to simply impress their bosses and are extremely averse to doing new innovative things on the web, just because it ‘might not work’ and not get them great numbers in terms of visibility and sales.
For a lot of them a YouTube strategy is uploading their TV commercial to YouTube. They don’t even want to attempt to make a webshow for their ‘fans’.
What gadgets or apps could you not live without?
I love my Samsung Galaxy Note 2 (I can finally leave office without my laptop and it’s a great little entertainment device too) and my Nikon D90 (been a couple of years with this, but still doesn’t cease to be awesome).
How do you unwind away from the world of digital entertainment?
I love traveling and photography! I know for sure that a lot of people are jealous about the amount I travel.
What tech prediction do you find funniest, looking back in hindsight?
With the amount of things that we do with smart phones, I remember my Dad telling me around twelve years ago that the only reason I’ll ever need a phone will be to make phone calls!