US firm Netflix has signed multi-year licensing agreements with Turner Broadcasting and The Warner Bros. Television Group to bring complete previous seasons of animated and live-action programming to subscribers of its streaming video service.
The deal means that complete past seasons of Cartoon Network shows like ‘Johnny Bravo’ will be available from March 20th of this year, along with Adult Swim shows such as ‘Robot Chicken’ and ‘Aqua Team Force’.
Then from January 2014, seasons one and two of the Warner Horizon Television-produced TNT series ‘Dallas’ will become available exclusively to Netflix subscribers.
“The industry has evolved so that TV Everywhere and subscription video on-demand services can coexist with the appropriate windowing strategy, while allowing for more content flexibility to meet consumer demand in the changing digital landscape,” said Deborah K. Bradley, senior vice president of program acquisitions for Turner Broadcasting.
Netflix currently has over 25mn subscribers for its video streaming service in the US, and is quickly growing its customer base in other markets such as Canada, Latin America and Europe.
The company recently signed a massive deal with Disney to become the exclusive US distributor of Disney’s new releases in the pay-TV window from 2016 – the first time that an online video service has won such valuable rights.