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Nearly half a billion connected devices in US homes

The adoption rate of Internet-connected devices in US homes continues to soar, with an estimated 425mn such devices currently to be found in American households, according to The NPD Group.

The Connected Home report found that while computers are still the primary connected device, numerous other are diminishing the computer’s relevance to the broadband content marketplace – principal among these being smaller screens such as smartphones (133mn) and tablets (31.8mn).

Other usurpatory devices include gaming consoles, Blu-ray Disc players and Internet-connected TVs. The report, based on surveys with 4,000 US consumers in the fourth quarter of 2012, excludes Internet-capable devices which have not yet been hooked up, as well as networking devices such as modems, routers and pay-TV set-top boxes.

“Mobile is adding another dimension powered by screen sharing technologies that allows users to project their tablet or smartphone onto their TV,” said John Buffone, director of NPD’s Connected Intelligence.

“Through 2013, multi-screen and multi-device synergy will lead the growth in the broader connected device market, but only if services consumers desire are delivered in a simplistic manner.

“In this connected world, content providers and consumer technology OEMs need to determine the optimal mix of services and have them on the right devices,” concludes Buffone.

Connected devices in US homes (Q4 2012)

Source: NPD Group

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