A new lease of life has been given to KIT digital Content Solutions, a company that was spun off from troubled US firm KIT digital, with a renewed vision and corporate identity unveiled that will see the spin-off rebranded as utd. by content with immediate effect.
utd. by content will provide media management and digital distribution services to the news, media and entertainment industries, with its services and solutions focusing on six key areas: digital cinema, home entertainment, news clips, digital platforms, managed production workflows, and professional services.
“The global media and entertainment industry is going through a period of unprecedented disruption, due to the prevailing growth of digital technologies and the explosion in mobile device usage,” said Petr Stransky, CEO of utd. by content.
“How people consume media is changing rapidly. However, the desire of consumers to watch great content is higher than ever. We know content and we are passionately committed to ensuring it is united with hungry audiences in new and innovative ways. This puts us at the very forefront of an industry transitioning into a new era.”
The company’s rebrand is accompanied by a new logo and corporate website, to be found here. utd. by content was formerly an integrated business division of KIT digital Inc., and became a wholly independent business at the end of June 2012 through spin-off transition.
KIT digital has been going through a number of difficulties over the past month, and issued a mea culpa last November for a catalogue of accounting errors that will force it to reissue all financial statements for the previous three years.