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Jinni wins seven orders for content discovery engine

Israeli firm Jinni has signed seven licensing agreements for its clever new semantic discovery engine for video guides, including US cableco Time Warner Cable.

Jinni unveiled at the Consumer Electronics Show in Las Vegas last week a new content discovery engine which combines natural language understanding (NLU) with voice-activated search, enabling users to tell their TV what kind of programme or film they feel like watching.

Now the company has signed up a raft of new licensees which include: French telco Bouygues Telecom, Nordic pay-TV provider C More Entertainment, Spanish pay-TV provider Prisa, Singaporean telco SingTel, South African satellite broadcaster Multichoice, US online video service Vudu, and of course Time Warner Cable.

“We are delighted to welcome all of our new partners on board,” said Yosi Glick, CEO and co-founder of Jinni. “The industry has recognised that consumers want new and innovative ways to discover content.”

“The proliferation of linear channels, on-demand content, and multi-screen viewing have made semantic discovery the new imperative. These new partners are fellow TV experience innovators and are therefore natural partners.”

The Jinni NLU engine leverages the company’s unique Entertainment Genome to interpret natural human speech and derive the underlying meaning to enable rich, intuitive interaction between users and their TVs.

It does this by comparing a user’s search request to an index of “genes” which have been assigned to thousands of programmes and films to describe mood, style, plot, setting and more.

New titles are automatically indexed in a database called the Movie Genome via analysis of user reviews and synopses, using a proprietary natural language processing (NLP) solution.

Jinni’s technology has already been adopted by Belgian telco Belgacom and Swiss telco Swisscom.

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