With Asian consumers demanding ever greater volumes of online video, we speak to four companies that are active in the Asian CDN space about the new topics that have started cropping up in their conversations with clients, and those topics which have fallen by the wayside.
Contributing to this discussion are:
- Laurent Perche, Director of Global Alliances at US firm EdgeCast
- Jacques Le Mancq, CEO of French firm Broadpeak
- David Liu, Vice President of ChinaNetCenter
- and Charlie Baker, Director of Product Management at US firm PeerApp
All four will be speaking at the CDN Asia 2013 event taking place in Singapore on 29-30 January. For more information and to register, please visit http://cdnworldsummitasia.com
“ADN and FEO are now on the agenda”
Laurent Perche, Edgecast: “Performance is of the utmost importance to both enterprises who are concerned about their web presence, as well as carriers who see the related traffic growing rapidly on their network.
From publishing to banking to e-commerce, consumers are increasingly using their mobile phones to access Internet services and expect the best experience and performance from their CDN providers for mobile delivery.
For this reason, Internet Service Providers are eager to invest in quality solutions and new technologies that benefit their subscribers. The discussion has shifted from “Why do I need to care about CDN”, to “How can I deploy the right content delivery strategy”?
New technology such as ADN (Application Delivery Network) and FEO (Front End Optimisation) are now on the agenda as customers want to know what can be done beyond traditional CDN functionality.”
“MPEG-DASH format is still a big trend”
Jacques Le Mancq, Broadpeak: “We hear more and more operators looking for ways to play and differentiate themselves in a highly competitive CDN space.
While reviewing their different assets, telecom operators and cable companies realise that the home network is clearly a place where they can make a big difference by leveraging the millions of broadband gateway or STBs they have deployed in their subscriber’s home.
By using every broadband gateway or STB as a very small CDN (we call it a nanoCDN), operators can deliver live OTT in a truly scalable way for their own video offerings, or as a CDN service to content providers.
MPEG-DASH format is still a big trend – Adobe and Microsoft that have renewed their support for this standard at the end of 2012. Adobe HDS format should be gradually replaced by DASH.
Another format that is much talked about is the next generation codec, HEVC. Its adoption will require the update of an important number of receivers that are currently only supporting H.264. These investments could start in 2014, but will be heavier in the beginning.
Having a way of extending the lifetime of existing STB by allowing them to propose the benefits of adaptive streaming for premium pay-TV content is something that Broadpeak proposes through its C-CAS technology (CAS-compliant adaptive streaming) combined with the server-centric adaptive streaming approach.”
“Mobile Internet, tri-network integration, and cloud computing”
David Liu, ChinaNetCenter: “The new topics I have encountered in discussions with clients are mobile Internet, tri-network integration, and cloud computing.
Mobile internet is one of the biggest trends for IT industry. According to Analysys International, China’s market for mobile internet services now exceeds RMB 30bn (US 4.8bn).
Mobile users pay more attention to core functions and demand that they be simple, convenient and easy to use, which means that access speed and availability are the key factors for mobile applications’ survival.
Tri-network integration (the integration of telecommunications networks, cable TV networks and the Internet) and the next-generation radio and television network aim to build a national backbone network with full data and integrations.
With the help of cloud computing technology, this network will combine with other industries to provide more applications, such as remote education, internet medical consultations, stock information, traffic information and accurate advertising. This integration will bring more new opportunities for CDN industry. So far, CDN providers have rarely been involved in the mobile internet and radio & television field.
Many enterprises in China are evolving into platforms and businesses of cloud computing. Some famous companies in China including Sina, Tencent, Alibaba and Baidu have been developing their cloud-based businesses on content and storage.”
“Operators need every edge they can get”
Charlie Baker, PeerApp: “The competitive environment between operators of all access types is getting stronger, and even governments are beginning to mandate and measure subscriber quality.
We have seen government organisations step in and measure subscriber speeds, coverage and broadband penetration around the world. Faced with these challenges, operators need every edge they can get.
In one Asian country, two of the three mobile operators have our UltraBand product deployed, and the quality difference is noticeable: we were able to provide the third operator a real-time view of the impact of caching in all three networks simply by using a smart phone and roaming between the networks.”