Leading US cable network Home Box Office (HBO) has signed a six-year deal with US firm Conviva for the latter to continue to provide video optimisation support for HBO’s online video services ‘HBO GO’ and ‘MAX GO’.
The deal marks a continuation and expansion of Conviva’s partnership with HBO, first announced in May 2011, when HBO started providing its subscribers with HBO programmes and movies on a variety of connected devices. The deal also expands Conviva’s suite of service offerings to HBO’s international partners to help support the distribution of HBO GO internationally.
HBO GO uses Conviva’s Precision Video and Insights technology on select Conviva-supported platforms to protect viewers from buffering interruptions. With Conviva, HBO is able to analyse the viewers’ experience with real-time insights and optimise each individual engagement by using Precision Video to maintain optimal bitrate and CDN stream source.
With Time Warner (parent company of HBO) listed as one of Conviva’s key investors, the decision to continue using Conviva technology is little surprise. Other clients of Conviva include ESPN, AEG Digital Media, VEVO, NBC, Turner and ABC’s Disney.