US social TV app GetGlue has cancelled plans to merge with its contemporary Viggle, and indicated that it plans to consolidate itself as an independent company in 2013.
The merger with Viggle – which is much smaller in terms of active users – was agreed last November in a cash and stock transaction worth more than US$75mn.
Many saw the move as an odd marriage however, with Viggle having around a third of the active user base of GetGlue but taking over the reins of the combined company.
Writing on the GetGlue blog, CEO Alex Iskold comments that the two companies remain friendly, and that his own team is looking forward to expanding relationships with major networks, studios and brands this year.
There are currently over 3.5mn active users of the GetGlue app, which enables them to create personalised TV guides and chat along with friends whilst watching a TV show.
The two companies may well be seeing increased competition this year however: to take one example, San Francisco-based startup Kwarter just revealed that it has closed a new round of funding worth US$ 4mn with the venture arm of Deutsche Telekom.