Israeli form Comigo has won a contract with Russia’s KartinaTV, a provider of online TV broadcasts to Russian-speaking audiences outside the country, to provide the latter with a complete smart TV platform which includes IP set-top boxes, client apps for smartphones and tablets, and a web interface.
KartinaTV delivers Russian television outside of the Russian Federation to residents of Germany, the US, Israel and the UK. With Comigo’s smart TV solution, KartinaTV hopes to gain new revenue streams by monetizing premium content across devices and offering new type of services to its customer base.
In addition to 150 linear channels and 14 days of catch-up TV, Comigo’s solution will also enable the delivery of contextual value-added services such as shared recommendations and the ability to interact with friends while watching TV, as well as micro-targeted ad campaigns which can be promoted through users’ social networks.
“Comigo’s smart TV solution is the most advanced platform currently existing in the market, offering personalized viewer experience and unique social capabilities,” said Andreas Reich, CEO, KartinaTV. “Our alliance with Comigo will help us reach out to the Russian speaking audience in Germany, a key target audience for us and help us gain market share.”
Comigo was founded by Dov Moran, inventor of the USB flash drive and founder of msystems, which was acquired by SanDisk in 2006 for US$ 1.6bn.