Korea’s Samsung Electronics has awarded a multi-year deal to UK firm Red Bee Media, a specialist in media management services, to provide rich metadata services for Samsung’s new range of smart TVs across 13 European countries.
The deal, which was secured following a competitive pitch process, will see Red Bee Media provide rich EPG content, including localised programme descriptions and images, to power content discovery for over 2,500 channels in 23 languages across 13 European countries including the UK, France, Germany, the Netherlands and the Nordic region.
As a result, Red Bee Media’s metadata service will make TV content easily searchable on Samsung Smart TVs, and will allow users to discover content through customised recommendations and voice navigation.
Patrick Tillieux, Chief Executive Officer, Red Bee Media, commented: “We believe that effective and personalised content discovery is critical to the future TV viewing experience and we’re very proud to be appointed by Samsung as the provider of rich metadata that will help to power the discovery solutions available on their new range of Smart TVs.
“We’re delighted to work with Samsung to deliver accurate, localised programme information that will really enrich and enhance the consumer experience across several major European markets and we look forward to developing our partnership further over the coming year.”
US firm Rovi won the contract to provide the metadata archive on which these services are being based, and will deliver deep descriptive information on over 4.4mn TV shows, 560,000 films and more than a million celebrity profiles.
Samsung Electronics revealed at the end of last week this it plans to release a smart TV evolution kit at this year’s CES, capable of upgrading its 2012 smart TVs to the level of this year’s models – more details here.
To read our recent interview with Stella Medlicott, Chief Marketing Officer at Red Bee Media, please click here.
Editor’s view: Taken together, these two deals with Red Bee Media and Rovi indicate that Samsung is pinning its hopes on content recommendation to keep consumers actually using the “smart” capabilities of its televisions.