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CES: New partners, updated SDK for Smart TV Alliance

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Developers will be able to create compatible apps for 2013 TVs

The Smart TV Alliance, an industry body launched in June of last year by LG Electronics and TP Vision, has seen its ranks swell with the addition of five new members, and announced an updated Software Development Kit (SDK) at the Consumer Electronics Show.

The new members are device manufacturers Panasonic, ABOX42 and TechniSat, and solution providers IBM and Specific Media.

They join TV makers LG Electronics, TP Vision and Toshiba, equipment vendors Qualcomm and MStar, app developer Obigo, and video advertising specialist YuMe.

“Smart TV Alliance members are repairing a fragmented market opportunity for app developers and TV manufacturers, creating the best smart TV experience for consumers,” said Richard Choi, president of Smart TV Alliance from founding member LG Electronics.

“Now app developers can concentrate on doing what they do best. Instead of chasing down each manufacturer’s individual requirements and compliance process, they can make the most out of their creative energy by developing innovative applications and services.”

The upcoming SDK (due for release later this week) is intended to enable app developers to deliver the most exciting new apps for 2013 Smart TVs from LG, TP Vision and Toshiba, and includes the following features: upgraded HTML5, CSS3 and JavaScript specifications; 3D video; MPEG-DASH support; updated digital rights management (DRM); a new common emulator; an application compliance checking tool; and advanced debug tools.

Korea’s Samsung Electronics – one of the major TV makers yet to jon the Alliance – revealed at the end of last week this it plans to release a smart TV evolution kit at this year’s CES, capable of upgrading its 2012 smart TVs to the level of this year’s models – more details here.

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