Alex Green, Director of TV at UK telco BT, on his hopes for the year ahead, and the possibility of buying more live sports rights to fill BT Vision’s forthcoming sport channels.
Alex will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit www.tvconnectevent.com
Hi Alex, looking forward to seeing you at TV Connect 2013! What do you plan to focus on at the event?
I’ll be giving a flavour of BT’s TV strategy – including YouView, IP multicast channels and of course sport!
BT has a big year ahead for its TV offerings. Where do you hope to be in 12 months’ time?
In 12 months’ time we will have launched our sport channels and will be well into the next Premier League season!
YouView will be a major consumer name and be established as the “son of Freeview”, offering connected TV for all households and all budgets.
BT will also be distributing a range of pay-TV channels (including our own sport channels) via multicast on our fibre broadband network right across the country.
Are you planning to acquire any more live sports rights in 2013?
We are keeping an eye out for further opportunities to help fill our sport channels, but not on the scale of our FA Premier League or Premiership Rugby rights.
How in your opinion can telcos best leverage their position as demand for online video escalates?
Telcos are well placed to offer competitively priced, easy-to-access TV entertainment. We can use the power of our networks to offer high quality and interactive entertainment for consumers in their home and on the move.
New set-top box technologies can offer a better user experience plus greater flexibility in third-party content and apps.
Finally, telcos typically don’t have a “back book” of consumers paying high prices for TV packages, meaning we can offer competitively priced TV services for new customers, bundled at good value with broadband and voice.