UK telco BT has signed a contract with Viacom International Media Networks (VIMN) to bring leading TV entertainment channels MTV, Comedy Central and Nickelodeon to the growing line-up of linear channels which the telco delivers via IPTV on its hybrid TV service ‘BT Vision’.
MTV, Comedy Central and Nickelodeon channels will be streamed on BT Vision, with some programmes available on-demand from early 2013.
They join a growing list of channels available on BT Vision from outside the ‘Freeview’ DTT platform, such as Universal Channel, Syfy, E!, Discovery Channel, Animal Planet, Real Time, British Eurosport 1 and 2, FX, National Geographic, National Geographic WILD and UKTV’s Gold, Watch and Alibi.
David Lynn, managing director and executive vice president, UK, Australia & Eastern Europe & International Content Distribution, VIMN, said: “We are delighted to be able to bring three of the world’s top entertainment channels to BT Vision viewers.
“Across kids, youth and adults, VIMN brands showcase some of the most popular content – from Geordie Shore, Two and a Half Men and SpongeBob SquarePants – to our audience, however they want to view it. Being part of BT Vision represents the natural next step in delivering that content.”
BT recently revealed that it has passed three-quarters of a million subscribers for its IPTV service ‘BT Vision’ after adding 21,000 customers in the third quarter of this year, and confirmed that it is accelerating its rollout of fibre broadband.
To read our recent interview with VIMN’s David Lynn, in which he discusses how Viacom brands are leveraging social media tools to engage with more effectively with audiences, please click here.