Jeff Weber, President of Content and Advertising Sales at AT&T, on how connected entertainment is changing the role of telcos, and the areas he believes they still need help with.
Jeff will be speaking at the TV Connect 2013 event taking place in London on 19-21 March 2013. For more information and to register, please visit www.tvconnectevent.com
Hi Jeff, looking forward to seeing you at TV Connect 2013! What are you looking to get out of this year’s event?
What’s going on in the TV industry right now is fascinating. This is such a dynamic space, and I believe that IPTV providers are leading the way when it comes to delivering content to viewers in innovative and engaging ways.
I enjoy coming together with other leaders in this space to talk about what’s next, and how can we not only be a part of it, but be a leader in it.
You will be speaking on how connected entertainment is changing the role of telcos – can you give us a brief rundown on your thoughts here?
Consumers are expecting instant access to the content and apps they use most, where they want it, when they want it. For us, it’s about integrating services in new and innovative ways to make content more engaging, and to make our services stickier with customers. As telcos, we have a unique opportunity to take our networks and bring a better and differentiated experience to the customer, whether that’s with TV, broadband or wireless.
How do you think telcos can strengthen their position in the face of these changes?
The beauty of where we are today is that this isn’t a “one size fits all” approach. This is truly a time to see how we can best engage our customers with the services they use most. Who can we work with to deliver content to more places, in better ways. And how can we integrate our services to give customers a simple, seamless experience.
As telcos become more adept TV providers, what areas do you think they still need help with?
We’re all going to need to be flexible, evolve, innovate and be able to quickly adapt to new technologies and business models. We need to keep anticipating and keep looking for the next big thing. As we’ve seen, customers are ready for it.