US consumer electronics giant Apple has posted record sales for its Apple TV media streamer in the fourth quarter of 2012, with CEO Tim Cook indicating that he believes there is a lot more the company can contribute in the television space.
The company sold over 2mn Apple TV devices in the three-month period, up almost 60% from the same period of the previous year, which Cook describes as “very, very good growth.. What was the small niche at one time of people that loved it is a much larger number”.
“I have said in the past this is an area of intense interest for us, and it remains that and I tend to believe that there is a lot we can contribute in this space, and so we continue to pull the string and see where it leads us. But I don’t want to be more specific.”
Full details of the earnings call can be found here.
Editor’s view: These are great numbers for the Apple TV – its popularity is clearly not on the wane. Yet despite repeated suggestions that television is of intense interest to him, Cook has still not taken the wraps off a revolutionary new TV product – and many are starting to doubt that he ever will.
As with other technology companies seeking to build an a-la-carte over-the-top television service (notably Microsoft and Intel), Apple appears to be stymied by the reluctance of TV networks to play ball – the existing model being perfectly profitable for them.