Apple sells over 2mn Apple TV devices in Q4

US consumer electronics giant Apple has posted record sales for its Apple TV media streamer in the fourth quarter of 2012, with CEO Tim Cook indicating that he believes there is a lot more the company can contribute in the television space.

The company sold over 2mn Apple TV devices in the three-month period, up almost 60% from the same period of the previous year, which Cook describes as “very, very good growth.. What was the small niche at one time of people that loved it is a much larger number”.

“I have said in the past this is an area of intense interest for us, and it remains that and I tend to believe that there is a lot we can contribute in this space, and so we continue to pull the string and see where it leads us. But I don’t want to be more specific.”

Full details of the earnings call can be found here.

Editor’s view: These are great numbers for the Apple TV – its popularity is clearly not on the wane. Yet despite repeated suggestions that television is of intense interest to him, Cook has still not taken the wraps off a revolutionary new TV product – and many are starting to doubt that he ever will.

As with other technology companies seeking to build an a-la-carte over-the-top television service (notably Microsoft and Intel), Apple appears to be stymied by the reluctance of TV networks to play ball – the existing model being perfectly profitable for them.


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